The A2P 10DLC system in the US permits businesses to transmit Application-to-Person (A2P) messages using regular 10-digit phone numbers. US carriers categorize all Twilio traffic as A2P. These A2P 10DLC services from carriers ensure superior message delivery and reduced filtering concerns compared to previous long code SMS, even while using identical phone numbers.
What are the fees associated with A2P 10DLC service?
There are two parts to the registration process, each of which has associated fees:
Brand Registration
Campaign Registration
These fees are determined and charged by The Campaign Registry, not by UpCentral, so no matter what platform you use for texting, you will incur the same cost.
Brand & Campaign Registration
$19 one-time brand and campaign vetting/registration fee
UpCentral does not receive the one-time $19 fee. We facilitate the registration process by paying the fee on your behalf, ensuring a smoother and more efficient experience for
you.
The fees are itemized as follows:
$15 Vetting Fee: This fee supports the industry-wide initiative to enhance the Campaign Vetting process. It aims to reduce spam, fraud, and unwanted messaging, thereby preserving SMS as a trusted communication channel in the U.S. UpCentral is required to perform this vetting. Although we collect the campaign verification fee, it is passed along without markup to our telecommunications partners and is not imposed by UpCentral directly.
$4 Brand Registration Fee: This fee is charged for registering your brand with The Campaign Registry following the vetting process.
Recurring Monthly Campaign Fees
Sole Prop (Starter) | $2/month |
Low-volume* mixed use case | $1.50/month |
Low Volume Mixed use cases support up to 2,000 SMS segments and MMS per day toward T-Mobile (see T-Mobile daily limits), and are given a lower message throughput (MPS) than other use cases, regardless of Trust Score.